LaunchFlim · AI-native motion design

Motion design,written by AI.

Say what the film is for and hand over your material. The AI writes every frame as code and the engine renders it: launch films, social ads and teasers, in 16:9, 9:16 and 4:5 at once.

Make a film Try the player Free to try · Just one film? US$29, no subscription NewNew · Logo motion: an AI motion designer proposes three directions for your logo and animates one NewNew · Studio: a designer makes your brand film by hand — watch it before you pay

S00 — OPENING

120 BPM

16:9 · 9:16 · 4:5

1920×1080 · 60 FPS

Scroll is the playhead

S01 · Manifesto

Not generated pixelsNot a templateMotion design in code.

The AI writes the animation as code and the engine renders it, so every word stays exact, the colours stay on brand, and changing one word changes only that word.

S02 · storyboard.json → film

Write data,get a film.

That is not a video file on the right. It is the LaunchFlim engine rendering the storyboard on the left, frame by frame, in your browser. Scroll down to play forward.

storyboard.json · shots[0–2]

{ "type": "text", "lines": ["A week to launch,", "and no film yet."], "in": 0.25, "out": 3.25 }
{ "type": "cards", "labels": ["Script", "Storyboard", "Screen recording", …], "in": 1 }
{ "type": "logo", "src": "assets/logo-paper.svg", "in": 4, "out": 7.5 }
{ "type": "text", "lines": ["Turn your product", "into a launch film."], "in": 5, "out": 7.4 }
{ "type": "device", "kind": "browser", "content": ["home", "home-filled", "project", "project-strip"], "in": 8, "out": 22.45 }
{ "type": "step", "num": "01", "lines": ["Paste a URL,", "capture the", "real thing."], "in": 8.15, "out": 12.45 }
{ "type": "caption", "text": "On screen: LaunchFlim, filming this very website", "in": 8.6, "out": 22.45 }

Loading the film…

00:00:00:0000:00:12:30

S03 · Player

The playhead is yours.

One storyboard, recomposed for every format. Change a line or a brand colour and the whole film follows, instantly.

Loading the film…

1920×1080 · 60 fps

00:00:01:45

Hook

Brand

Capture

Storyboard

Formats

Promise

End

Drag the timeline, or swipe across the frame

Format · formats

Brand colour · brand.colors.accent

Product name · shots[1].linesWe jump to 5.8 s so you can watch the line rewrite itself.

storyboard.json · original

Make one for your product

S04 · Pipeline · 01 / 05

From URL to film.

01Capture

Freeze the clock, step CSS animations frame by frame, capture the real interface. Screens behind a login come from a recording you provide.

02Storyboard

Claude reads your brief, your brand and the captures, then writes storyboard.json: shots, elements, entrances and exits, all on the beat.

03Sound

Sound effects come from the timeline: clicks, swipes, the logo landing on the downbeat. The score is synthesised to fit the key and the sections.

04Check

Every frame is checked for overlapping text, elements out of frame and text over devices; the final file for spec, black bars, frozen frames and loudness.

05Export

Captured at 120 fps and blended to 60 fps motion blur, exported as H.264 in 16:9, 9:16 and 4:5.

Capture: the LaunchFlim home page (desktop)

Capture: chapter S02 of the site (desktop)

desktop-home 2880×1800 · desktop-storyboard · mobile-home 1170×2532

storyboard.json · shots[2] · written by Claude

{  "id": "capture",  "start": 7.95,  "end": 12.95,  "elements": [    {      "type": "step",      "num": "01",      "lines": ["Paste a URL,", "capture the", "real thing."],      "in": 8.15,      "out": 12.45,      "size": {        "16x9": 72,        "9x16": 80,        "4x5": 68      }    },    {      "type": "device",      "kind": "browser",      "in": 8,      "content": ["home", "home-filled", "project", "project-strip"]    }  ]}

cues.json · 47 sound cues, all derived from the timeline

0s30s

whoosh 19thud 7pop 7tap 4sparkle 2impact 2heartbeat 2note 2swipe 2

Score · D minor · 120 BPM · Dm–Bb–F–C

check.json · one frame every 0.25 s

16:9Overlaps · out of frame · over devices121 frames · 0 issues
9:16Overlaps · out of frame · over devices121 frames · 0 issues
4:5Overlaps · out of frame · over devices121 frames · 0 issues
After export: spec · black bars · frozen frames · loudnessqc.py

10.5 s into the 16:9 version — 16:9 · 1920×1080

10.5 s into the 4:5 version — 4:5 · 1080×1350

10.5 s into the 9:16 version — 9:16 · 1080×1920

S05 · X-ray

Every frame traces backto a line of data.

Generative video hands you a stream of pixels. LaunchFlim hands you a storyboard you can read, edit and check: change the words, the colours or the format without a reshoot.

Loading the film…

Drag to x-ray

Filmstoryboard.json

Pick a frame0 elements on screen

S06 · Action

Your next filmstarts with a brief.

Paste your website, or bring an asset pack, your logo or a screen recording. Get back a finished film, and a storyboard you can keep editing yourself.

Next you can add an asset pack for a better film, or carry on without one. Sign in with Google to start; previews and 720p drafts are free.

Play from the top